Welcome to
Fisher-Price
We create playful tools and experiences that support early development and make parenting easier—because every moment with your little one matters.
Our Mission
"To empower parents worldwide by fostering safe, fun, and enriching opportunities that support their little ones as they grow, play, and learn."
Keywords
Support
When parents feel supported, educated, and understood, it makes their job much easier and enjoyable. Creating a strong support system is crucial when raising children.
Discover
Encouraging play and learning pushes kids to discover things about themselves, giving them the confidence to continue learning and developing.
Safety & Trust
When a brand is backed by experts and research, consumers feel safe engaging and purchasing from that brand.
Our Future
Understanding what parents and educators prefer, our brand will offer a more diverse selection in toys and tools to aid in every baby and child’s development. We have shifted to a more hands-on, intuitive, approach which will cater to different learning and teaching styles and fit different personalities.
Our Present
Fisher-Price is currently seen as a fun, nostalgic brand that many now-adults grew up with. Though it is a well-known, trusted brand, we have fallen behind the competition because we have been unable to adapt to what the new market wants.
